The Growth Brain
Mid-market GTM, product-led growth, and market intelligence
A chief revenue officer and chief product officer shape, expressed as one hands-on operator.
Turn enterprise urgency into a mid-market motion that is product-led, evidence-led, and clear about net-new customer value.
A useful first note shows how you think and what you have made.
What you would own
- The mid-market motion: audience definition, messaging, activation, onboarding, lifecycle, pricing signals, and conversion loops.
- A market intelligence practice that connects enterprise conversations, competitive movement, buyer language, and product packaging.
- Distribution agents, research harnesses, CRM loops, and buyer-feedback systems that improve commercial work without making it feel automated.
What we would look for
- You understand SaaS buyers, product leaders, and the path from strategic interest to actual adoption.
- You can sell AI-native value without leaning on AI as the value. You care whether a customer would still buy if the implementation detail were invisible.
- You can move between revenue strategy, product positioning, content, analytics, CRM operations, customer learning, and agent-assisted execution.
Questions you would help answer
- Which enterprise lessons should shape the mid-market product and which should stay enterprise-specific?
- What product-led growth motion fits a product that is changing how teams decide what to build?
- How should market signal become sharper product, content, outreach, onboarding, and packaging each week?
