Start with customer evidence
Bring calls, tickets, research, and existing ideas into the same product workspace.
Customer feedback to specs
Give builders the customer reason.
Carry what customers teach you into a brief engineers and AI agents can use. Keep the sources, scope, and open questions in view.
Opportunity evidence$1.8M
Reports block customer reviews
Northstar
$640K
renewal risk
Harbor
$420K
review blocked
Best ideaimpact / effort
Preserve report state
Best fit
Ready
Filters and exports stay visible.
92
Medium
Compared with export fields74
Evidence pulse
last 7D
Ready to promote
Accounts and review checks attached.
Opportunity evidence$1.8M
Reports block customer reviews
Northstar
$640K
renewal risk
Best ideaimpact / effort
Preserve report state
Best fit
Ready
Filters and exports stay visible.
92
Medium
How it works
From messy signal to implementation-ready work.
Find the need, compare ideas, and test assumptions. Keep what the team learns with the work it chooses to build.
Choose what deserves a test
Review recurring problems and rank ideas against the evidence. Your team chooses what to investigate.
Let findings change the brief
Use customer tests to revise the idea. Carry the findings, constraints, and acceptance criteria into a reviewed brief.
Give builders the reasons
Engineers and AI agents can inspect the customer evidence, scope, and decisions behind the work.
Agent context pack
Ready
Review reports are ready for implementation
1
Evidence
12 linked mentions
2
Opportunity
Impact + constraints
3
Build handoff
Scope, rules, checks
Implementation brief
Intent
Preserve report filters
Checks
Keep source links
Scope
Use known states
Evidence and checks stay attached.
Runbook
Stories
Tasks
Jira
Ready for planning and build.
Evidence into scope
The requirement comes with its reason.
Follow the brief back to customer evidence and team decisions. Check the scope and acceptance criteria before building.
What travels with the work
Requirements that carry the customer story.
Customer evidence
Calls, tickets, and research remain linked to the problem and the chosen idea.
Product decision
The team can recover the choice, its reasons, and the alternatives it considered.
Build-ready scope
The reviewed brief carries requirements, acceptance criteria, constraints, and open questions.
Delivery handoff
Builders can use the brief and inspect its sources through the connected tools your team chooses.
Next step
Keep customers in the loop after release.
Find the requests behind the change. Your team decides who to contact, reviews the response and available outcome data, and chooses what to improve next.
Product discoverySee how calls, tickets, and research become opportunities and product bets.Explore Product discoveryMCP integration hubGet all agent handoff options in one place before setup begins.Explore MCP integration hubAI builder contextShow engineering how approved context follows the work into implementation.Explore AI builder context