Speaker
Co-founder & CEO, Zentrik

AI can write correct code for the wrong product.

Jorge Alcantara speaks to product and engineering teams about who owns the product decision once a coding agent can write the code in minutes.

Invite JorgeWatch a full session

In person or virtual · Based between Madrid and San Francisco · Available for public and private events

Jorge Alcantara presenting how AI can impact the product development lifecycle at ProductTank San Francisco.
Jorge presenting “How to impact the PDLC” at ProductTank San Francisco.
Best for

Product, engineering, and AI audiences

Formats

Keynotes, workshops, panels, and private team sessions

Delivery

In person, virtual, or hybrid

Style

Worked examples, direct answers, live Q&A

Talks

What Jorge speaks about

Each one works as a standalone session. Tell us the event theme and who is in the room, and Jorge adjusts the examples and the depth.

01
Signature talk

Correct Code, Wrong Product

A coding agent can produce clean code that passes every test and still violate the customer requirement behind the work. The talk walks through the decision record that keeps that requirement attached: the source evidence, the named owner, and the constraints the agent has to respect.

Product, engineering, and developer-tool audiences working with coding agents.

  • Spot the point where technically correct work loses the customer requirement.
  • Build a decision record with source evidence, an owner, and explicit constraints.
  • Give agents enough context to build without giving them the product decision.
Length
20–45 minutes plus Q&A
Formats
Conference talk · keynote · technical session
02
Technical keynote

Build the Harness That Outlives the Agent

Coding agents improve quickly. The expensive mistake is letting one agent become the only place that knows how the company works. This talk shows how to keep product intent, permissions, evaluations, and review history outside the model.

AI engineers, platform teams, architects, and technical product leaders.

  • Separate durable company context from the model that happens to use it today.
  • Design permission, evaluation, and human-review boundaries around the agent.
  • Change agents without resetting the team’s operating memory.
Length
30–45 minutes plus Q&A
Formats
Keynote · conference talk · architecture session
03
Executive session

10% vs 10x: Are You Saving Time or Building a Stronger Team?

Most AI programs promise to save time. Time savings stop at 100%; a company’s capacity to create value has no equivalent ceiling. This session separates cheaper old workflows from product systems that learn, decide, and deliver better with every cycle.

Executives and product leaders deciding how AI should change the operating model.

  • Distinguish task automation from a stronger product operating system.
  • Find the review gates where human judgment changes the outcome, and drop the ones that only add delay.
  • Measure whether AI improves the next decision, not only the time spent on this task.
Length
30–60 minutes
Formats
Keynote · executive session · workshop

Proof

Recorded sessions and event pages

Complete sessions rather than clips, so you can judge how a room responds before you book.

Jorge leading a ProductTank San Francisco workshop with the audience and presentation visible.Watch on Mind the Product
Mind the ProductDec 9, 2025Full session

AI-assisted product building for product teams (ProductTank session)

ProductTank session on AI-assisted product building for product teams, published on the Mind the Product channel.

ZentrikWebinarJul 23, 2026

Build Faster Without Losing the Customer

Completed live working session with Dan Olsen and Jorge Alcantara, tracing one product decision from customer evidence through a focused prototype and Study.

Event page
Product SpaceVideoMay 16, 2025

Zentrik CEO on building prototypes with Vercel v0

Live walkthrough of how product managers can build working prototypes with Vercel v0 while keeping product direction clear.

Watch
AI User ConferenceConferenceApr 17, 2025

Accelerate Your Product Delivery: Effectively Integrate AI in Your Product Teams

Developer Day workshop by Jorge Alcantara on integrating AI across the product development lifecycle, including practical planning with Zentrik.

View source
ProductTankMeetupJun 16, 2026

ProductTank Porto: AI in Action — Product Building for PMs

Completed workshop at Zühlke Porto where PMs and builders moved from rough ideas to working prototypes while keeping product direction clear.

View source

Selected communities and events

How to run a company in 12 repositories2026
Del caos al método: cómo organizar el uso de IA en tu equipo2026
ProductTank San Francisco2025
ProductTank Madrid2026
ProductTank Valencia2026
ProductTank Lisbon2026
ProductTank Porto2026
AI User Conference2025
Product Space2025

Formats

How the sessions run

Typical lengths. Jorge fits the session to the slot you have.

Keynotes and conference talks

Typically 30–45 minutes plus Q&A

One argument, worked examples from real product decisions, and a method the audience can take back to its own backlog.

Interactive workshops

Typically 60–120 minutes

A guided working session where participants move from an idea or customer signal to a focused brief, prototype, and learning plan.

Fireside chats, panels, and podcasts

Typically 30–60 minutes

Unscripted questions about building with coding agents, how the product role is changing, and what teams are finding out in practice.

Executive and team sessions

Designed around the decision at hand

A private session for one company, working through how product, design, and engineering divide the decisions once agents do more of the building.

What organizers can expect

  • A preparation call about your audience, the event goal, and what should change after the session.
  • Examples chosen for your audience, and no sales pitch from the stage.
  • Material drawn from shipped product work, including the parts that did not work.
  • Agreement on timing, travel, recording rights, and promotion before you announce.

Fees and logistics

Fees depend on format, preparation, travel, and recording rights. Include a range in your inquiry and we reply with fit and availability.

Invite Jorge

Tell us about the audience and what you want them to leave able to do.

Include the date, location, audience, format, topic, recording plans, and budget range. We reply with availability and the session that fits.

Start a speaking inquiry

Prefer a plain email? jorge@zentrik.ai

Jorge Alcantara

Jorge Alcantara

Co-founder & CEO, Zentrik

Jorge Alcantara is a professor of generative AI and co-founder and CEO of Zentrik. He has spent more than a decade putting language technology into real products. His work asks a practical question: when AI can build in minutes, how do teams make sure they are solving the right problem?

Bio, photos, and talk copyFull press archive