One-minute tour

What competitors do, on the Idea you’re deciding

Zentrik maps your competitors from their public pages. Each finding that bears on one of your Ideas shows up on that Idea, in a few words with its source. You keep it or mark it not relevant.

Transcript

With sound and captions. The product and competitors in it are made up.

  1. On its own

    Findings come to the Idea

    A map reads each competitor’s public pages, such as pricing, docs and reviews. After every map, or once a week if you track them, Zentrik reads each answer against your open Ideas. What bears on an Idea waits there as a suggestion. Nothing is sent to anyone.

    An Idea’s Competitors block with three findings to review: Beacon, Lumen and Orbit.
  2. You decide

    Read the source, then keep it or not

    Open a finding to read the full line and see which site it came from. Keep it on the Idea, or mark it not relevant. A hidden finding comes back only if a later map finds new sources for it.

    Beacon’s finding opened: a 14-day trial without a credit card, from beacon.example, with Keep and Not relevant.
  3. Your question

    Ask your own question

    When the map doesn’t answer what this Idea needs, ask from the Idea. Zentrik looks for the answer in each tracked competitor’s public pages and brings it back to the Idea. Nobody is contacted.

    An Idea about duplicate requests shows You asked, with an answer from each competitor: Beacon suggests matches while typing, Lumen has admins merge duplicates later, Orbit documents no check.

What it won’t do

  • Count a competitor’s feature as customer demand. Findings never change an Idea’s value or priority.
  • Replace reading the source. Every line links to the page it came from.
  • Show up where nobody mapped competitors. Without a map, your Ideas look exactly as before.

Try it on your Ideas

Name up to four competitors in Research, then Competitors. The first map reads only their public pages; open any Idea when it finishes.

Tell me what you think

What would you want to know about your competitors that this doesn’t show yet? Reply to my email, or write to me.

jorge@zentrik.ai