See an idea before you build it

Imagine drafts an image prompt from the idea and its linked customer evidence. You review the prompt before generation. The result is a static concept image saved in the idea’s attachments. Imagine is in beta.

A support agent has to open each ticket to find who should reply next. The proposed idea is to show the next reply owner and deadline in the inbox.

A concept image gives the team something specific to discuss: can someone identify the owner and deadline without opening a ticket? A product manager can check the customer need, a designer can review the layout, and a builder can see the intended direction.

The example below uses fictional evidence and a prepared image in the real Imagine dialog. The generation wait is shortened. It demonstrates the controls and saved-result state, not a live customer session.

1. Open an idea in Discovery and check its linked insights. These links give the prompt relevant customer evidence.
2. Open the idea’s actions menu and choose Imagine.
3. Review the summary and evidence used, then edit Generation prompt (editable). State what should change and what should remain.
4. Choose Generate image. You can close the dialog while generation runs.
5. Review the result in the dialog or the idea’s Attachments.

For the inbox example, add this constraint before generating:

Keep the existing inbox filters. Add the next reply owner and reply deadline to each ticket row.

Zentrik can also suggest a before-and-after visual, flow diagram, or schematic when a screen is not the clearest way to explain the idea.

If a feature linked to the idea has an eligible screenshot, Imagine offers it as a starting image. Choose Use current … screenshot to request a change to that screen, or generate a new concept without one.

The edit asks the image model to preserve the existing layout, navigation, typography, and branding outside the requested change. Review the result: this is an instruction to the model, not a guarantee of exact preservation.

Screenshot choices come from the idea’s linked features. Supported source formats are PNG, JPEG, and WebP.

Check that the image expresses the customer need and respects your constraints. For the inbox example, inspect the owner and deadline columns and confirm that the filters are still visible.

If the image exposes a misunderstanding, revise the idea or prompt. Use Generate another to return to the prompt, or Redraft from evidence to ask for a fresh draft. The image gives the team a shared reference; it does not decide which solution to build.

Open the illustrative inbox concept to inspect it at full size.

A static image does not show how clicks, errors, loading states, or different screen sizes behave. A polished concept also does not establish that customers need the solution.

Use the reviewed image alongside written behavior, constraints, and open questions when you continue in a prototyping tool. Transfer the image separately when needed; do not assume an idea attachment is automatically included in a builder handoff.

Use a Study to answer a focused question. A visual study can help examine what people notice or understand. Use a working prototype when the question depends on interaction.